Interesting post at Marketing Magic : Marketing Questions about the prevailing thinking of marketers. Asks 30 simple questions about advertising, market research,web-marketing,marketing budget, public relations, etc. Some of the questions include:
- Why do commercials on the radio for auto dealerships feature the same fast-talking dude with the same slick radio voice, when all research suggests that people have zero trust of fast-talking auto salesmen?
- Why do auto dealerships buy the huge full-page ads week after week after week, just like all of the other ones do? Why are they SO afraid to try something different?
- How can advertising agencies allow their clients to spend hundreds of thousands of dollars on marketing campaigns, but nothing on research that will help the client understand the needs and wants of the target markets?Homer_simpson
- Do men really think that beer will give them access to the beautiful women in the beer ads, or ones like them?
- How much viagra and "male enhancement" are actually sold via spam email? Could anyone *really* trust their credit card numbers to those spam marketers?
- Why does any company have a website that looks just like their brochure?
- Why does someone with no marketing training or experience ever get placed in charge of marketing?
- If a person laughs at or is entertained by an ad, is he more likely to buy the product?
- Why do CMO's and marketing departments rarely have a voice in the company Executive Committee? Who is speaking for the customer there?
- Why do companies have advertising budgets, but no amount of time required to be spent in the field with customers learning about them?
- Why do companies let the companies that create their advertising handle their marketing research in which the creative work is evaluated?
- Why would any organization NOT be exploring opportunities to connect with customers and markets via new media?
- Why would any organization so blithely accept the old saw that "half of my advertising is wasted"?
- Why are agencies so slow to embrace measurement models?
- Why is PR *ever* put under marketing?
It says: Why are marketers so content to settle for mediocrity? To do the same old marketing that is about as unique as a Golden Retriever in the suburbs? If marketing is about being different, why is there so much boring, redundant similarity?
We library professionals do have many such propositions about our services, our marketing approach. We must think unconventionally in order to have broader view of marketing in L& I Centres.
