Friday, February 7, 2014

EBLSG Continental Meeting at Madrid (Spain), 12-14 March 2014

EBSLG   “EBSLG is a group of business librarians to exchange their experience and professional knowledge. The purpose of EBSLG is to provide a pan-European forum for the directors of the libraries of leading European business schools. Members meet twice per year to discuss issues of mutual interest, share information and participate actively in working groups. Interests include managerial and administrative issues and trends, co-operative initiatives to aid the provision of information in business schools, and opportunities for international collaboration and networking.”

The IE Library, Madrid, Spain is organising the upcoming EBSLG Continental Meeting during 12-14 March 2014. This year’s meeting spans two wonderful cities, Segovia and Madrid. The welcome cocktail and the first part of the meeting will be held at our campus in Segovia, and the second part of the meeting will take place at our Madrid campus.
The meeting will be focused on sharing experiences and ideas about the new era of communication and how it is improving levels of access to libraries as well as enhancing their visibility, not only academically but globally.

Wednesday, July 3, 2013

New Book: Marketing Library and Information Services II


Our new IFLA book Marketing Library and Information Services II: A GlobalOutlook has been published, with contributions from 43 library and info. professionals (practitioners, researchers, faculty members, consultants, and others) from 17 countries, Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.


The earlier book 'Marketing Library and Information Services: International Perspectives' was well received in the community and got excellent reviews. We are awaiting responses from colleagues on the volume II. Of course, we look forward to an opportunity for the Volume III in 2020. 

Friday, October 19, 2012

Call for applications for 11th IFLA International Marketing Award 2013

11th IFLA INTERNATIONAL MARKETING AWARD 

Sponsored by 

EMERALD Group Publishing LTD 

 

Win USD 1,000 ... and
registration and travel to the

World Library & Information Congress in Singapore!

The IFLA Section on Management and Marketing in collaboration with Emerald has the pleasure to announce the IFLA International Marketing Award for 2013.

The IFLA INTERNATIONAL MARKETING AWARD will honor organizations that have implemented creative, results-oriented marketing projects or campaigns. Three finalists will be recognized for their outstanding achievements. From these three finalists, the winner will be chosen and receive airfare, lodging and registration for the World Library and Information Congress: 79th IFLA General Conference and Council in Singapore during 17-23 August 2013, as well as a cash award of USD 1,000 which must be used to further the marketing efforts of the recognized organization.

Three finalists will be announced in March 2013 and the top ten applicants will be mentioned. The first place winner will be chosen and two distinctions will be awarded. The winner will be announced officially during the Press Conference of the Congress in Singapore.

Find more information about the award at iflanet 

Friday, March 23, 2012

Winners of IFLA International Marketing Award-2012 Announced

The IFLA Section on Management and Marketing in collaboration with Emerald Group Publishing Ltd. is pleased to announce the winners of the 10th IFLA International Marketing Award for 2012.

For this 10th award, applications were available on the IFLA Web. Altogether there were 39 applicants from 20 countries including Australia, Canada, Chile, China, India, South Korea, Lithuania, Russia, Spain, Trinidad and Tobago, USA, and Zimbabwe.  


The First Place Winner
Tsinghua University Library, Beijing, China for the marketing project  Falling in Love with the Library" a low-cost series of five short, entertaining videos that feature two undergraduates who meet in the library. Their interactions not only tell the humorous, light and warm story of "Falling in Love with the Library" but also improve library brand awareness and library literacy and thus help students, especially freshmen, make optimal use of library services and fully benefit from them.

 The Second Place Winner
University of Waterloo Library, Waterloo, Ontario, Canada for the marketing project Buttons Campaign
The library launched a buttons campaign featuring 13 creative button designs to capture the visual identity of the six library locations available to students, faculty and staff. The buttons were also used on bookmarks, posters, brochures, facebook and library signage as an eye-catching branding device. The library distributed over 23,000 buttons, which quickly became collector's items during the campaign.

 The Third Place Winner
Kosteneevo Rural Library, Yelabuga District, Republic Tatarstan, Russia  for the marketing project The Whole Village Reads The project began with a book festival, followed by a year-long calendar of programs, competitions, and other activities geared to diverse audiences, from children to elderly men. The goal was to raise interest in the library and make it the "informational, intellectual, and spiritual center" of the small rural village with 558 inhabitants.


For more information, please visit IFLANET

Monday, February 20, 2012

Final meeting of the jury for the 10th IFLA International Marketing Award

Final meeting of the jury for the 10th IFLA International Marketing Award tооk place in Paris on February 16, 2012. On condition of competition a special press release will be prepared and published on the official site of IFLA in March 2012.
 
This is one of events by the programme of the mid-term meeting of the Standing Committee of the IFLA Management and Marketing Section, which is held on 17-18 February 2012 with support from the Public Information Library.

Tuesday, December 20, 2011

Call for papers: IFLA volume on Marketing Library & Information Services

Call for Papers

Marketing Library and Information Services: A Global Outlook

To be published in:
‘Green-Back’ IFLA publication Series, by De Gruyter Saur, Munich (Germany)

IFLA’s role in bringing marketing closer to libraries is of
  significance in many ways. Its formation of a new Section on Management and Marketing in 1996 was an important step in this direction. This section has taken up many initiatives to bring marketing into the heart of libraries and librarians. It has organized many workshops/ conferences and made the marketing theme popular; brought out many useful publications putting marketing jargon in simple ways; promoted the marketing theme for inclusion in the course curricula; and worked for identifying best practices through instituting international award on marketing.

In 2006, the publication ‘Marketing Library and Information Services:
  International Perspectives’, edited by Dinesh K. Gupta, Christie Koontz, Angels Massisimo and Rejean Savard was brought out under the auspicious of IFLA.  The publication was well received in the library community world over and was reviewed in many international journals in English and other languages.

To continue the efforts, new publication ‘Marketing Library and
  Information Services: A Global Outlook’ is being planned and which will be published by IFLA’s official publisher De Gruyter Saur under the ‘Green-Back’ Publication Series, in the last quarter of 2012.

Library and information professionals (practitioners, researchers,
  faculty members, consultants, and others) who have put exemplary marketing efforts are encouraged to share their experiences by way of contributing papers for the volume broadly related with the following areas:
1.      Changing marketing concepts
2.      Marketing library and information services (MLIS) in different countries
3.      Marketing library and information services in different kind of libraries
4.      Education, training and research
5.      Web based marketing

We would also request contributors to focus on recent developments in the
  field like: marketing of e-resources, digital library marketing, consortia based library marketing, marketing of e-products/ services,
marketing through training/ information literacy, marketing library services to global community, and other such aspects which are contemporarily significant on the theme and which they would like to share with the library community worldwide.

Select papers will be put together in the volume to bring the global

outlook of marketing library and information services.

The Editorial Team: The team consists  present & past members of IFLA
  Management and Marketing Section:

Dinesh K. Gupta, Dept. of Library and Infromation Sc., Vardhaman

Mahaveer Open University, Kota, India
dineshkg.in@gmail.com

Christie Koontz, School of Information Studies, Florida State

University, Florida, USA
christie.Koontz@cci.fsu.edu

Angels Massisimo, University of Barcelone, Spain

amassisimo@ub.edu

Dateline:

Submission of expression of interest with proposal- 31st January. 2012
Confirmation to authors for the contribution: 15th March 2012
Submission of full papers-31st May 2012

Monday, October 24, 2011

IFLA International Marketing Award for 2012

The IFLA Section on Management and Marketing in collaboration with Emerald has the pleasure to announce the IFLA International Marketing Award for 2012.
 
The IFLA INTERNATIONAL MARKETING AWARD will honor organizations that have implemented creative, results-oriented marketing projects or campaigns. Three finalists will be recognized for their outstanding achievements. From these three finalists, the winner will be chosen and receive airfare, lodging and registration for the World Library and Information Congress:78th IFLA General Conference and Council in Helsinki, Finland in August 2012, as well as a cash award of USD 1,000 which must be used to further the marketing efforts of the recognized organization.

Three finalists will be announced in March 2012. A first place winner will be chosen and two distinctions will be awarded. The winner will be announced officially during the Press Conference of the Congress in Helsinki, Finland.


For applications and application material in seven IFLA languages can be accessed at:
IFLANET

Last date for submission of application: 15th January 2012