The IFLA Section on Management and Marketing in collaboration with Emerald Group Publishing Ltd. is pleased to announce the winners of the 10th IFLA International Marketing Award for 2012.
For this 10th award, applications were available on the IFLA Web. Altogether there were 39 applicants from 20 countries including Australia, Canada, Chile, China, India, South Korea, Lithuania, Russia, Spain, Trinidad and Tobago, USA, and Zimbabwe.
The First Place Winner
Tsinghua University Library, Beijing, China for the marketing project Falling in Love with the Library" a low-cost series of five short, entertaining videos that feature two undergraduates who meet in the library. Their interactions not only tell the humorous, light and warm story of "Falling in Love with the Library" but also improve library brand awareness and library literacy and thus help students, especially freshmen, make optimal use of library services and fully benefit from them.
The Second Place Winner
University of Waterloo Library, Waterloo, Ontario, Canada for the marketing project Buttons Campaign
The library launched a buttons campaign featuring 13 creative button designs to capture the visual identity of the six library locations available to students, faculty and staff. The buttons were also used on bookmarks, posters, brochures, facebook and library signage as an eye-catching branding device. The library distributed over 23,000 buttons, which quickly became collector's items during the campaign.
The Third Place Winner
Kosteneevo Rural Library, Yelabuga District, Republic Tatarstan, Russia for the marketing project The Whole Village Reads The project began with a book festival, followed by a year-long calendar of programs, competitions, and other activities geared to diverse audiences, from children to elderly men. The goal was to raise interest in the library and make it the "informational, intellectual, and spiritual center" of the small rural village with 558 inhabitants.
For more information, please visit IFLANET
