Our new IFLA book Marketing Library and Information Services II: A GlobalOutlook has been published, with contributions from 43 library and
info. professionals (practitioners, researchers, faculty members,
consultants, and others) from 17 countries, Marketing Library and Information
Services: A Global Outlook highlights a variety of exemplary LIS marketing
practices and efforts from around the globe. The following broad topics are
explored: changing marketing concepts; marketing library and information
services in different countries; marketing library and information services in
different kind of libraries; web-based LIS marketing, etc.
The earlier book
'Marketing Library and Information Services: International Perspectives' was
well received in the community and got excellent reviews. We are awaiting
responses from colleagues on the volume II. Of course, we look forward to
an opportunity for the Volume III in 2020.
The earlier book 'Marketing Library and Information Services: International Perspectives' was well received in the community and got excellent reviews. We are awaiting responses from colleagues on the volume II. Of course, we look forward to an opportunity for the Volume III in 2020.
