Wednesday, July 3, 2013

New Book: Marketing Library and Information Services II


Our new IFLA book Marketing Library and Information Services II: A GlobalOutlook has been published, with contributions from 43 library and info. professionals (practitioners, researchers, faculty members, consultants, and others) from 17 countries, Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.


The earlier book 'Marketing Library and Information Services: International Perspectives' was well received in the community and got excellent reviews. We are awaiting responses from colleagues on the volume II. Of course, we look forward to an opportunity for the Volume III in 2020.