The Secrets of Marketing in a Web 2.0 World

The Secrets of Marketing in a Web 2.0 World, an interesting article posted on the Wall Street Journal (WSJ)For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers. If only they knew how to do it. That's where this article aims to help.They outline some guiding principles, which we would agree with:

• Don’t just talk at consumers
• Give consumers a reason to participate
• Listen to and join the conversation outside your site
• Resist the temptation to sell, sell, sell
• Don’t control, let it go
• Embrace experimentation

An Interesting video in which Bruce Weinberg, marketing professor at Bentley University, tells WSJ's Erin White how to address and recover from poor feedback. A Web site can be a marketer's lifeline with its customers, but what happens when it's marred with negative reviews and comments?

Another video on YouTube Relationship Marketing and Social Networking discusses that Social Networking is another example of Relationship Marketing. We see it all around today and this video discusses how you can blend it into your business.

We will encourage readers to share how web 2.0 is helping library managers to market Library and information services. How much do we listen their voice? How much are users involved?