I have been asked to coordinate the Special Session on Marketing and Communication in the QQML2009. This section aims to encourage the discussion and the development of qualitative and quantitative research in the area of library marketing. Although library marketing research has been established for a number of years, the available literature is still rather limited. Marketing activities are addressed under the viewpoints of both the requirements for communication and research dissemination through the development of novel library services and the needs of a variety of stakeholders including authors, users/readers, policy makers and the general public.
Contributions are invited in the following indicative areas of marketing research:
- Organizational aspects of marketing in modern library environments
- Service Quality approaches (e.g. LibQual) as marketing strategies
- The marketing of services based on Old and Rare Books
- Social networking and marketing
- Communication strategies with various stakeholder groups (the general public, students, and staff; Users - Non users; Alumni, Partners; Groups / teams; Archives, historical societies; museums and art galleries; Consortia)
- Scientific communication as a special marketing approach for academic libraries
- Marketing strategies employing Open Access initiatives
Contributions for this Section: Contributions may be realized through one of the following ways a. structured abstracts (not exceed 500 words) and presentation; b. full papers (not exceed 7,000 words) and presentation; and c. posters (not exceed 2,500 words). In all the above cases at least one of the authors ought to be registered in the conference.
Abstracts and full papers should be submitted electronically within the timetable provided (http://www.isast.org/importantdates.html) to both emails secretariat@isast.org and pkostagiolas@ionio.gr.
The abstracts and full papers should be in compliance to the author guidelines http://www.isast.org/presentations/abstractpapersubmission.html
