Friday, March 27, 2009

Management by Heart not by Mind


Recently, the daily 'Economic Times' reports Management by heart, not by mind: Shehnaz Husain that the Legendary Professor Samuel L Hayes at Harvard Business School is nonplussed. The finance guru’s jaw drops every time he’s confronted with the

Shahnaz Husain line of products and services. Professor Hayes says that since I defied all norms, he wanted me to teach the students my style of operation. I think I’ll go next year.” she say

Shahnaz Husain is one of India's most successful women entrepreneurs.Her company, Shahnaz Husain Herbals is one of the largest manufacturers of herbal products in the world. It formulates and markets over 400 products for various beauty and health needs and has a strong presence across the globe, from the USA to Asia.

The story brings out many unconventional but interesting ways to manage the company affairs:

-“Fear does not work, love does, and so I rule the company with my heart, not my head,”

-We maintain that we do not sell cosmetics, but ayurvedic care. Everyone has to be well-versed in ayurveda. Each beauty advisor is a paramedical doctor trained to provide solutions,”

-“My company is my family. Like a mother who educates her children, I personally train each and everyone and ensure their mental comfort..."

-“I’m starting a saffron line that gives the face a golden hue. The ad will not make it go off the shelf, but if you will tell a friend, it will build goodwill,”

Should not we think how well we can serve our users, patrons well involving our employees.