An Interesting post Why People Ignore Your Marketing and What to Do About It? an interesting post which most of us concerns as we all are marketing in libraries some way or other but people donot agree with it. People doubt our marketing abilities and when we talk about marketing, they look with suspicion as to how a traditional person like librarian can talk of marketing libraries.
The Blog post suggests four Guerrilla marketing battle plans for breaking through and getting the attention of the customers you want to reach:
1. Be patient: It takes a prospect seeing your message nine times before they are ready to act on it. Before they see your message the first time, you probably showed it to them three times. Most marketers quit before their marketing has a chance to work. Keep plugging until you have showed them your message twenty-seven times and you’ll be cashing checks and not just writing them for advertising.
2. Stop changing messages so much: Just because you are bored with your marketing doesn’t mean your audience is. Chances are they haven’t even “seen” it yet. And if you have something that worked before, why on earth did you change it?
3. Narrow your target: The more narrow your audience, the smaller the target and easier it is to repeat your message multiple times. The smaller the target, the bigger the bulls-eye.
4. Stop talking about yourself: Most marketers send out “me marketing” marketing that says “Notice me” and “See how great my product is.” Most people are looking out for themselves, they think “What’s in it for me?” People don’t filter out things that meet their needs. They don’t filter out “You marketing.” Make sure your marketing speaks to your audience from their point of view, with their needs in mind.
