APPLY and WIN
8th IFLA International Marketing Award
Sponsored by
Emerald Group Publishing Ltd.
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Win USD 1,000 ... and
registration and travel to the
World Library and Information Congress in Gothenburg, Sweden
Apply for the 2010 IFLA International Marketing Award
The IFLA Section on Management and Marketing in collaboration with Emerald has the pleasure to announce the IFLA International Marketing Award for 2010.
The IFLA International Marketing Award will honor organizations that have implemented creative, results-oriented marketing projects or campaigns. Three finalists will be recognized for their outstanding achievements. A first place winner will be
chosen and two distinctions will be awarded.
The three finalists will be announced in March 2010. The winner will be
announced officially during the Press Conference of the Congress in
Sweden.
The Winner
The winner will receive airfare, lodging and registration for the World Library and Information Congress: 76th IFLA General Conference and Assembly in Sweden in August 2010, as well as a cash award of USD 1,000 which must be used to further the marketing efforts of the recognized organization.
Objectives of the Award
- Reward the best library marketing project worldwide each year;
- Encourage marketing in libraries;
- Give libraries the opportunity to share marketing experiences.
Guidelines
- Use one of these application forms:
- Any library worldwide that markets library products or services is eligible to receive the award.
- The application must be written in one of the official IFLA languages. The version may be printed or sent electronically.
- The application must be submitted before 31 January 2010 (including any supporting materials) to:
Dinesh K. Gupta
Department of Library & Information Sc.
Room No. 520, Faculty Wing
Vardhaman Mahaveer Open University
Rawatbhata Road
Kota-324021 (Rajasthan)
India
E-mail: dineshkg.in@gmail.com / dineshkg_in@yahoo.com
Proposals
All proposals must:
- present an original project of marketing for a library of any kind;
- answer each question on the application;
- give an explanation about the benefits of the project from a local perspective;
- describe the components of the project as outlined in the application;
- express the identified needs of the targeted customer(s) involved;
- give a full description of the marketing strategy;
- summarize the marketing projec.
Libraries and institutions are encouraged to describe the imaginative and inventive aspects of the projects.
Selection Criteria
Applicants will be judged on the following.
- Strategic approach to marketing, indicated in the research and planning stages of a submitted project;
- Creativity and innovation as demonstrated by the originality of solutions to the marketing challenges;
- Potential for generating widespread public visibility and support for libraries, irrespective of the kind or amount of resources employed;
- Effectiveness illustrated by measurable objectives and subsequent evaluation methods;
- Commitment to ongoing marketing activities.
The IFLA Section on Management and Marketing is also interested in receiving applications which cover marketing:
- of resources which are international in coverage;
- of electronic resources, e.g. electronic journals, publisher databases, institutional repositories;
- in cyberspace;
- of Web and Library 2.0;
- of information literacy;
- of new products and new services.
Proposals are reviewed by the IFLA International Marketing Award Committee on the basis of how well they meet the above criteria. Other factors are clarity of planning and awareness of relations with external bodies. Efficient allocation of resources (staff, materials, time) will also be taken in account.
Jury
- Dinesh K. Gupta (India)
E-mail: dineshkg.in@gmail.com - Christie Koontz (USA)
E-mail: ckoontz@ci.fsu.edu - Ludmila Zaytseva (Russia)
E-mail: lzai@rsl.ru - Nadia Temmar (Algeria)
E-mail: nadiatemmar@yahoo.fr - Lena Olsson (Sweden)
E-mail: lena.olsson@lhs.se - Angels Massisimo (Spain)
E-mail: amassisimo@ub.edu
Deadline
Remember! 31 January 2010
Candidates can send their applications by e-mail OR by traditional mail.
