Marketing-Mantra-for-Librarians

Library Marketing: Imperative to User-Focused Services in your Library

Thursday, November 19, 2009

Media Changes, Marketing does not !

An interesting video on how media changes over the time, but the basics of marketing remains unchanged. Watch this YouTube video and comment:

Posted by Dinesh K. Gupta at 8:25 AM

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Literature on LIS marketing: Growth and pattern
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In Search of Marketing Excellence in Libraries
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Which Way Do You Want to Serve Your Customers?
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