Marketing library and information services: a study of periodical literature

My another paper 'Marketing library and information services: a study of periodical literature' has been published in the Annals of Library and Information Studies brought out by NISCAIR. This paper is jointly written with Abhinandan K. Jain, Professor of Marketing of IIM, Ahmedabad.

The study covers 125 articles on marketing of library and information services during the period 1980-2008 mainly covering literature published in India, literature published by Indian authors in foreign publications, and literature published by foreign authors on India. Growth of literature year-wise has been shown; prominent authors, productive journals have been identified. Exhaustive bibliography has been added at the end.

Full text is also available online.