InfoProducts Enhance Visibility and Quality of Your ServiceK. Mohan
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K. Mohan, Ph.D. in Marketing of Library Services, is the Head of the Learning Resource Centre(LRC), at the Indian Business School, Hyderabad.He can be contacted at k_mohan@isb.edu -------------------------------------------------------------
You would agree with me that we as information professionals have to take many roles to suit changing needs of our customers. Some of us opt for the role of knowledge manager, managing the knowledge and intellectual capital generated across the organisations, while some of us work towards marketing of available resources in order to create customer delight.
One such role of my team members is to read the pulse of the customers proactively, brainstorm for effective idea generation to design and implement various products to meet the changing demands of customers, involve the stakeholders in the stages of brainstorming and design of product development in order to create a “wow” experience for customers. Information products and quality reference services is a mantra for today’s information professional to enhance their visibility and to contribute to overall organisational growth and strategy.
The Learning Resource Centre (LRC) had proactively realized the need for a number of products as we at the Indian School of Business (ISB) understand that our stakeholders are always pressed for time and are unable to utilize the wealth of resources for their academic and other decision making purposes. Our flagship info-product “Global InfoWatch” was conceptualised with the clear objective of extended value added service of providing the latest and up-to-date information on B-schools in India and across the globe, industry trends and market research updates to help students to perform better in their assignments, projects and other academic pursuits were also provided. The product is very useful for stakeholders in taking informed decisions as it tracks and disseminates data on success parameters such as admissions, b-school profiles, placements, executive education, intellectual contribution across the other business schools from published literature.
The Placement Guide and Industry Watch under the umbrella of Global InfoWatch extend the content with specialized updates on the recruiters who come to campus for placements, industry updates, and market trends. These products give students the edge during placements interviews as the latest information is accessible on a single platform in a personalized way, i.e., students and other stakeholders have the privilege of setting their preferences and can modify their interests from time to time, dynamically. The other sub-products such as Course Guide, CD-Watch, etc also help the stakeholders in enhancing their performance.
This concept and such info-products would definitely enhance the visibility of the organization and the quality of the learning experience for its stakeholders.
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