9th IFLA International Marketing Award
Sponsored by
Emerald Group Publishing Ltd
The IFLA Section on Management and Marketing in collaboration with Emerald is pleased to announce the winners of the 9th IFLA International Marketing Award for 2011.
First place was awarded to the German National Library of Medicine, (Cologne, Germany) for its campaign “Pilots take off – and land (as you like it.)” The campaign focuses on ZB MED search portals MEDPILOT and GREENPILOT, and follows the principle that online products must be marketed online for optimal impact and success. The basic premise relies upon target group specific communications to the search portals’ “digital residents”. Users with comparatively conservative usage behavior (“digital visitors”) are reached through more traditional media such as trade shows, press releases, personal contacts and in-house events. In this manner, an integrated communication consisting of both conventional and innovative measures is achieved. Contact for the award is Elke Roesner elke.roesner@zbmed.de. The first-place winner receives airfare, lodging, and registration for the 2011 IFLA General Conference and Council to be held this year in San Juan, Puerto Rico, and a cash award of $1,000 (U.S.) to further the marketing efforts of the library.
Second place was awarded to Edmonton Public Library (EPL) (Edmonton, Canada), for the project “Rebranding the Edmonton Public Library – from research to implementation to results.” In the fall of 2009 the Edmonton Public Library (EPL) started an ambitious project to dramatically change the perception and image of its library system, culminating with the launch of EPL’s new brand in 2010. The new brand provides a fun, fresh and creative base from whic to engage library stakeholders. Contact for the award is Tina Thomas, tthomas@epl.ca
Third place was awarded to the Georgia Institute of Technology Library (Atlanta, Georgia, USA), for the project and radio broadcast “Lost in the Stacks.” This is the world’s first and only research library rock n’ roll radio show and airs on WREK 91.1 FM (and streams worldwide) on http://wrek.org every Friday at noon from Georgia Tech’s campus. Contact for the award is Ameet Doshi ameet.doshi@gatech.edu. .
More details about these winning campaigns are available from Christie Koontz, Christie.Koontz@cci.fsu.edu, Information Coordinator for the jury.
The first place winner will be announced officially at the IFLA press conference, time and place to be announced. Second and third place winners will be announced also and awarded with distinctions.
For this ninth award, applications were available on the IFLA Web. Altogether there were 19 applicants from 12 countries including Australia, Canada, China, Germany, India, Indonesia, Lithuania, Maldives, Netherlands, Russia, Spain, and USA.
Read more detail on the IFLANET
