Marketing-Mantra-for-Librarians

Library Marketing: Imperative to User-Focused Services in your Library

Saturday, January 3, 2009

Simplifying Marketing

HAPPY NEW YEAR 2009!In 2009, I plan to put marketing in simplified way, easy to take up by colleagues. More ideas, resources willl be posted.

Posted by Dinesh K. Gupta at 5:58 AM

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Marketing is everything
Marketing Libraries in Web 2.0 World
Marketing library and information services: a study of periodical literature
Literature on LIS marketing: Growth and pattern
Bibliographical literature on LIS marketing: a review
Key Publications in LIS Marketing: A Review
In Search of Marketing Excellence in Libraries
What is Marketing in Libraries?
Developing a Customer-Focus Approach to Marketing of LIS
Marketing of LIS: Building A New Discipline For L & I Sc. Education in Asia
Which Way Do You Want to Serve Your Customers?
Marketing Library and Information Services: International Perspectives

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LLAMA Marketing Communication Committee
CILIP Publicity and Public Relations Group
IFLA Management & Marketing Section

Research Reports

Identifing Barriers in Marketing Library Services Directed Toward Immigrants

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