50 Ways Marketers Can use Social Media to Improve Their Marketing

ChrisBROGAN brings out 50 Ways Marketers Can use Social Media to Improve Their Marketing
Social media isn’t always the right tool for the job. Here’s a list of 50 ideas (in no particular order) to help move the conversation along:

1. Add social bookmark links to your most important web pages and/or blog posts to improve sharing.
2. Build blogs and teach conversational marketing and business relationship building techniques.
3. For every video project purchased, ensure there’s an embeddable web version for improved sharing.
4. Learn how tagging and other metadata improve your ability to search and measure the spread of information.
5. Create informational podcasts about a product’s overall space, not just the product.
6. Build community platforms around real communities of shared interest.
7. Help companies participate in existing social networks, and build relationships on their turf.
8. Check out Twitter as a way to show a company’s personality. (Don’t fabricate this).
9. Couple your email newsletter content with additional website content on a blog for improved commenting.
10. Build sentiment measurements, and listen to the larger web for how people are talking about your customer.
11. Learn which bloggers might care about your customer. Learn how to measure their influence.

For a complete list please see the Article

Note: I mix PR and Marketing. They should get back together again.