Marketing-Mantra-for-Librarians

Library Marketing: Imperative to User-Focused Services in your Library

Thursday, December 24, 2009

New Rules of Marketing & PR

An interesting video

David Meerman Scott keynote at BMA 2009 national conference from David Meerman Scott on Vimeo.

Posted by Dinesh K. Gupta at 8:02 AM
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  • Marketing is everything
  • Marketing Libraries in Web 2.0 World
  • Marketing library and information services: a study of periodical literature
  • Literature on LIS marketing: Growth and pattern
  • Bibliographical literature on LIS marketing: a review
  • Key Publications in LIS Marketing: A Review
  • In Search of Marketing Excellence in Libraries
  • What is Marketing in Libraries?
  • Developing a Customer-Focus Approach to Marketing of LIS
  • Marketing of LIS: Building A New Discipline For L & I Sc. Education in Asia
  • Which Way Do You Want to Serve Your Customers?
  • Marketing Library and Information Services: International Perspectives

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  • Library Marketing Toolkit
  • The 'M' Word Marketing Libraries

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  • LLAMA Marketing Communication Committee
  • CILIP Publicity and Public Relations Group
  • IFLA Management & Marketing Section

Research Reports

  • Identifing Barriers in Marketing Library Services Directed Toward Immigrants

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