(From IFLANET)
8th IFLA International Marketing Award Winners announced
The IFLA Section on Management and Marketing in collaboration with Emerald is pleased to announce the winners of the 8th IFLA International Marketing Award for 2010.
First place was awarded to the Learning Resource Centre (LRC), Indian School of Business, Gachibowli, Hyderabad, Andhra Pradesh, India, represented by Dr. K. Mohan. The slogan for the winning campaign is "Knowledge Companion to Empower You!" The LRC developed a product line of information alerts for administration, faculty and students marketed as "Global InfoWatch." This umbrella product offers personalised access to all stakeholders' facts and figures to update their knowledge in selected relevant areas. Administrators access competitive business school data such as rankings, faculty and students knowledge of industry trends, and engaging articles on business and management. Graduates receive timely recruitment and placement information. LRC also supports ongoing reference queries to assure and retreive quality content for student projects. Congratulations to the LRC for its user-centric approach and innovative product line of information tools for the 21st century business student. The first-place winner receives airfare, lodging, and registration for the 2010 IFLA General Conference and Council to be held this year in Gothenburg, Sweden, and a cash award of $1,000 (U.S.) to further the marketing efforts of the library.
Second place was awarded to Gail Borden Public Library District, Elgin, IL, USA, represented by Denise Raleigh. The second place winning slogan is "StoryTubes: Kids Go Live With Books." Youth and their favourite book, star in their own self-made videos for fun and prizes, with the goal of strengthening reading and libraries and the productive use of technologies. This North American project is intended to go global. Googling already returns 27,000 links! .
Third place was awarded to the University of Bergen Library, represented by Ole Gunnar Evensen and Svein Arne Selvik, . The third place winning slogan is "The Magic of the Library-a presentation of the University of Bergen library." The broad video presentation of the University Library provides an interesting, resilient and funny review of the library's resources and departments-intending to motivate students to re-ignite interest and place value in their library.
The first place winner will be announced officially at the IFLA press conference, time and place to be announced. Second and third place winners will be announced also and awarded with distinctions.
For this eighth award, applications were available on the IFLA Website. Altogether there were 26 applicants from 13 countries including Australia, Canada, Chile, China, Colombia, India, Korea, Lithuania, Nigeria, Norway, Russia, Switzerland, USA.
