May-June issue of MLS Newsletter is out recently. It covers cover story on 'SLA Alignment’s Five Steps for Rebranding and Communicating Change'; special report 'Useful Fundraising and Marketing Offerings at PLA in Portland' and of course my short write up on continuing Christie Koontz's column customer-based marketing 'Ranganathan's philosophy and marketing'.It has other items of your interest as well.
In the column, I have emphasised that customer is central point to both the philosophies of S.R. Ranganathan and to marketing. Ranganathan’s user-centric approach, which is humanistic, has a strong emphasis on marketing. Realize, the library service is only as competent, helpful, accessible, knowledgeable, courteous, friendly, and reliable as the person who represents it. Such attributes in a librarian are in no matter different from the attributes of a successful marketer.
