International Conference "Marketing, Technology and Society"

We are living in a networked world that enables marketers to reach us quite pervasively through a variety of social media channels. What is the impact of such pervasive and intrusive marketing and technology on the individual and the society? What methods are available to track, measure , analyse and understand how marketing and technology is changing the society? What are the positive, negative as well as intended and untended consequence of the ubiquitous media and social networks and marketing that use these channels? These are some of the concerns academic community is currently trying study. New methods like sentiment mining and old methods like social network analysis find applications in this interesting domain. Interdisciplinary approaches both qualitative and quantitative are welcome. The deadline for submission of the manuscripts is 15 June 2016. All the submissions will undergo a blind review process and selected papers will be considered for publication in leading journals. Further information , call for papers and upload link are available in the conference website www.iimk.ac.in/markconf

Everything is Marketing: An Analysis of Functional Relationships of Marketing and Libraries

The scope of marketing in libraries is unlimited but has not been fully explored. To understand it more precisely, the scope of marketing by way of its function needs to be understood. The functions of marketing include: Buying, selling, transporting, storing, standardisation and grading, financing, risk taking and market information functions. A relationship between marketing functions and library operations has been established. It is found that the scope of marketing is greater than envisaged in professional literature and most of the library functions can be covered in marketing gamut. Looking at library functions from marketing angle offers greater scope of library marketing 

Everything is Marketing: An Analysis of Functional Relationships of Marketing and Libraries

EBLSG Continental Meeting at Madrid (Spain), 12-14 March 2014

EBSLG   “EBSLG is a group of business librarians to exchange their experience and professional knowledge. The purpose of EBSLG is to provide a pan-European forum for the directors of the libraries of leading European business schools. Members meet twice per year to discuss issues of mutual interest, share information and participate actively in working groups. Interests include managerial and administrative issues and trends, co-operative initiatives to aid the provision of information in business schools, and opportunities for international collaboration and networking.”

The IE Library, Madrid, Spain is organising the upcoming EBSLG Continental Meeting during 12-14 March 2014. This year’s meeting spans two wonderful cities, Segovia and Madrid. The welcome cocktail and the first part of the meeting will be held at our campus in Segovia, and the second part of the meeting will take place at our Madrid campus.

The meeting will be focused on sharing experiences and ideas about the new era of communication and how it is improving levels of access to libraries as well as enhancing their visibility, not only academically but globally.

New Book: Marketing Library and Information Services II

Our new IFLA book Marketing Library and Information Services II: A GlobalOutlook has been published, with contributions from 43 library and info. professionals (practitioners, researchers, faculty members, consultants, and others) from 17 countries, Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

The earlier book 'Marketing Library and Information Services: International Perspectives' was well received in the community and got excellent reviews. We are awaiting responses from colleagues on the volume II. Of course, we look forward to an opportunity for the Volume III in 2020. 

Call for applications for 11th IFLA International Marketing Award 2013

11th IFLA INTERNATIONAL MARKETING AWARD 

Sponsored by 

EMERALD Group Publishing LTD 

 

Win USD 1,000 ... and
registration and travel to the

World Library & Information Congress in Singapore!

The IFLA Section on Management and Marketing in collaboration with Emerald has the pleasure to announce the IFLA International Marketing Award for 2013.

The IFLA INTERNATIONAL MARKETING AWARD will honor organizations that have implemented creative, results-oriented marketing projects or campaigns. Three finalists will be recognized for their outstanding achievements. From these three finalists, the winner will be chosen and receive airfare, lodging and registration for the World Library and Information Congress: 79^th IFLA General Conference and Council in Singapore during 17-23 August 2013, as well as a cash award of USD 1,000 which must be used to further the marketing efforts of the recognized organization.

Three finalists will be announced in March 2013 and the top ten applicants will be mentioned. The first place winner will be chosen and two distinctions will be awarded. The winner will be announced officially during the Press Conference of the Congress in Singapore.

Find more information about the award at iflanet 

Winners of IFLA International Marketing Award-2012 Announced

The IFLA Section on Management and Marketing in collaboration with Emerald Group Publishing Ltd. is pleased to announce the winners of the 10th IFLA International Marketing Award for 2012.

For this 10th award, applications were available on the IFLA Web. Altogether there were 39 applicants from 20 countries including Australia, Canada, Chile, China, India, South Korea, Lithuania, Russia, Spain, Trinidad and Tobago, USA, and Zimbabwe.  


The First Place Winner
Tsinghua University Library, Beijing, China for the marketing project  Falling in Love with the Library" a low-cost series of five short, entertaining videos that feature two undergraduates who meet in the library. Their interactions not only tell the humorous, light and warm story of "Falling in Love with the Library" but also improve library brand awareness and library literacy and thus help students, especially freshmen, make optimal use of library services and fully benefit from them.

 The Second Place Winner
University of Waterloo Library, Waterloo, Ontario, Canada for the marketing project Buttons Campaign
The library launched a buttons campaign featuring 13 creative button designs to capture the visual identity of the six library locations available to students, faculty and staff. The buttons were also used on bookmarks, posters, brochures, facebook and library signage as an eye-catching branding device. The library distributed over 23,000 buttons, which quickly became collector's items during the campaign.

 The Third Place Winner
Kosteneevo Rural Library, Yelabuga District, Republic Tatarstan, Russia  for the marketing project The Whole Village Reads The project began with a book festival, followed by a year-long calendar of programs, competitions, and other activities geared to diverse audiences, from children to elderly men. The goal was to raise interest in the library and make it the "informational, intellectual, and spiritual center" of the small rural village with 558 inhabitants.


For more information, please visit IFLANET

Final meeting of the jury for the 10th IFLA International Marketing Award

Final meeting of the jury for the 10th IFLA International Marketing Award tооk place in Paris on February 16, 2012. On condition of competition a special press release will be prepared and published on the official site of IFLA in March 2012.

 
This is one of events by the programme of the mid-term meeting of the Standing Committee of the IFLA Management and Marketing Section, which is held on 17-18 February 2012 with support from the Public Information Library.