Service Strategies for Libraries

Call for Papers for Satellite Meeting

IFLA Management and Marketing Section and Management of Library Associations Section, with the Greek Ministry of National Education and Religious Affairs, are organizing IFLA Pre-conference Satellite Meeting on the theme 'Service Strategies for Libraries' at Athens, Greece, during 19-21 August 2009.

Theme: "Service Strategies for Libraries"

Aims and Scope: This conference addresses strategies for optimal library services through review and discussion of methods or best practices. Services can include goods, ideas, places (the library itself) or the people delivering services (librarians). Papers may include research, case studies, promotion schemes, etc.
Topics

Topics for presentation ideally may include:

1. how to identify potential and actual users in communities;
2. how to target user groups;
3. how to design optimal services for the community;
4. planning and management practices, as well as evaluation activities, to facilitate library service strategies;
5. how library associations may empower libraries in their service strategies and advocacy.

Important Dates:
* Due date: 15 January 2009.
* Abstract word length: 250-500 words
* Notification of acceptance: 15 February 2009
* Papers due: 30 April 2009 (high quality papers will be recommended for submission to IFLA Journal.)

Abstract submission: All IFLA Languages accepted. Send abstracts to: Dr. Christie Koontz – ckoontz@ci.fsu.edu

Review: Papers will undergo a double review process by the Evaluating Committee.

Marketing and Communication in Libraries

A Special Session will be organised in the
QQML2009-International Conference on Qualitative and Quantitative Methods in Libraries
Chania, Crete, Greece: 26-29 of May 2009

SESSION TITLE: Marketing & communication in Libraries
Scope & rationale

This section aims to encourage the discussion and the development of qualitative and quantitative research in the area of library marketing. Although library marketing research has been established for a number of years, the available literature is still rather limited. Marketing activities are addressed under the viewpoints of both the requirements for communication and research dissemination through the development of novel library services and the needs of a variety of stakeholders including authors, users/readers, policy makers and the general public.Contributions are invited in the following indicative areas of marketing research:

-Organizational aspects of marketing in modern library environments
-Service Quality approaches (e.g. LibQual) as marketing strategies
-The marketing of services based on Old and Rare Books
-Social networking and marketing
-Communication strategies with various stakeholder groups (the general public, students, and staff; Users - Non users; Alumni, Partners; Groups / teams; Archives, historical societies; museums and art galleries; Consortia)
-Scientific communication as a special marketing approach for academic libraries
-Marketing strategies employing Open Access initiatives

Contributions for this Section: Contributions may be realized through one of the following ways a. structured abstracts (not exceed 500 words) and presentation; b. full papers (not exceed 7,000 words) and presentation; and c. posters (not exceed 2,500 words). In all the above cases at least one of the authors ought to be registered in the conference.

Abstracts and full papers should be submitted electronically within the timetable provided (http://www.isast.org/importantdates.html) to both emails secretariat@isast.org and pkostagiolas@ionio.gr.

The abstracts and full papers should be in compliance to the author guidelines http://www.isast.org/presentations/abstractpapersubmission.html