Marketing Your Business with Virtual Tour

See how you can reach more leads and close more deals with online virtual tours and social media marketing

Marketing the Virtual Library

An Interesting article Marketing the Virtual Library appears in Computers in Libraries. It says..Far more people are familiar with their local public or college library facility than their library’s website and online resources. In fact, according to a recent survey, 96% of Americans said they had visited a library in person, but less than onethird have visited their online library. Yet people agree online library resources are valuable! Why this disconnect? Although there may be many reasons, one way libraries can bridge the gap is through better marketing of electronic resources and of the library website itself.

It covers various marketing strategies for electronic resources..but it does not emphasise use of web 2.0 as marketing tool. As web 2.0 technologies provide ample opportunities to reach to large number of customers and that too in an interactive way.

How the Internet is Chaging Marketing

An excellent video from Nikhil Arora about what is happening in the present day Internet environment and how web is changing the very face of marketing may be in next ten years.

The social media a great way to enhance your market and marketing capabilities, as a marketer, one must capitalize on such tools. Very much relevant for library and infromation professionals.

Common Mistakes Marketers Make

It is interesting to note about the mistakes Marketers make in every day operations. Many a times they do not understand what really usres want; Do not diversify marketing efforts; it is assumed that users want to talk to you; Do not respond to feedback received from various corners;Donot reward the usres who gives more business; and donot make sure that their marketing messages are clear.

For full story please read at:
http://blog.onlinemarketingconnect.com/2008/11/05/common-mistakes-marketers-make/

Online Marketing: It's more than just slapping a few photos on a Web site

Online Marketing: It's more than just slapping a few photos on a Web site: "Nearly every person looking to buy a home does at least some research on the Internet, which means real estate agents are — or maybe should be — pouring resources into their online marketing.
And with the Internet, pictures are just the start of a successful online marketing campaign for selling a home. Many listings now include virtual tours, videos and interactive maps and features that let people know about as much as they can short of actually visiting a home.
The Internet has become a crucial avenue for selling your home, and everything from basic photography to well-produced videos can make the World Wide Web an interactive place for the real estate business."

The complete srory is available at
http://www.mysanantonio.com/business/real_estate/33240044.html

What libraries can learn from this stroy, is as to howmuch your library space is important and how to market to space to attract users and facilititate them to work in the libraries.