Marketing Library services in Challenging times

ALISS —U.K. based the Association of Librarians and Information Professionals in the Social Sciences organised conference on marketing services in challenging times, presentation can be viewed online

Importance of 'marketing digital collection' including a case study from Harvard

Students Librarians and marketing the Library

Imbibe! wine and Library developments -

Coventry University Library bag project

Notes from the brain storming session on marketing library services in challenging times.

Please share presentations, programmes, activities related to Marketing library and information services on this blog...DKG

Portable e-readers are part of Future Media Landscape

An interesting communication is published in Sunday Times "How the next internet revolution will save your favourite TV shows, newspapers and magazines
Portable e-readers are just part of a bold new media landscape"

The communication begins with ...You, dear reader, are a dinosaur. Please don’t take offence. It’s not you that’s the problem - it’s us, the world’s newspapers. Or so we are told.

The pundits have been saying for years that simply reading these words condemns you as a relic of social history. Newspapers, and by extension their readers, are on their way to the fossil beds as sharper, faster-moving websites bite and claw at their lumbering flesh.

Read full story and guess the future of libraries, marketing, communication which will likely be changing as TV, newspapers, and magazines..

How the Internet is Chaging Marketing

An excellent video from Nikhil Arora about what is happening in the present day Internet environment and how web is changing the very face of marketing may be in next ten years.

The social media a great way to enhance your market and marketing capabilities, as a marketer, one must capitalize on such tools. Very much relevant for library and infromation professionals.