An excellent video from Nikhil Arora about what is happening in the present day Internet environment and how web is changing the very face of marketing may be in next ten years.
The social media a great way to enhance your market and marketing capabilities, as a marketer, one must capitalize on such tools. Very much relevant for library and infromation professionals.
Showing posts with label Social Marketing. Show all posts
Showing posts with label Social Marketing. Show all posts
Wednesday, December 3, 2008
Sunday, November 2, 2008
Library PR 2.0
By Michael Casey & Michael Stephens -- Library Journal, 10/15/2008, at http://www.libraryjournal.com/article/CA6602856.html?q=library+pr is an interesting article which sets future of library marketing. It considers that Today's world is fundamentally different. Neither news nor brand identity are controlled through press releases or carefully choreographed newspaper articles. Brands are molded and shaped by the audience—and the audience is everyone. People talk. And people listen. The basic rule of Marketing has changed, but do librarians know that? and are they catching up newer technologies? What can they do? are important areas this paper refers to.
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