Call for applications for 11th IFLA International Marketing Award 2013

11th IFLA INTERNATIONAL MARKETING AWARD 

Sponsored by 

EMERALD Group Publishing LTD 

 

Win USD 1,000 ... and
registration and travel to the

World Library & Information Congress in Singapore!

The IFLA Section on Management and Marketing in collaboration with Emerald has the pleasure to announce the IFLA International Marketing Award for 2013.

The IFLA INTERNATIONAL MARKETING AWARD will honor organizations that have implemented creative, results-oriented marketing projects or campaigns. Three finalists will be recognized for their outstanding achievements. From these three finalists, the winner will be chosen and receive airfare, lodging and registration for the World Library and Information Congress: 79^th IFLA General Conference and Council in Singapore during 17-23 August 2013, as well as a cash award of USD 1,000 which must be used to further the marketing efforts of the recognized organization.

Three finalists will be announced in March 2013 and the top ten applicants will be mentioned. The first place winner will be chosen and two distinctions will be awarded. The winner will be announced officially during the Press Conference of the Congress in Singapore.

Find more information about the award at iflanet 

Winners of IFLA International Marketing Award-2012 Announced

The IFLA Section on Management and Marketing in collaboration with Emerald Group Publishing Ltd. is pleased to announce the winners of the 10th IFLA International Marketing Award for 2012.

For this 10th award, applications were available on the IFLA Web. Altogether there were 39 applicants from 20 countries including Australia, Canada, Chile, China, India, South Korea, Lithuania, Russia, Spain, Trinidad and Tobago, USA, and Zimbabwe.  


The First Place Winner
Tsinghua University Library, Beijing, China for the marketing project  Falling in Love with the Library" a low-cost series of five short, entertaining videos that feature two undergraduates who meet in the library. Their interactions not only tell the humorous, light and warm story of "Falling in Love with the Library" but also improve library brand awareness and library literacy and thus help students, especially freshmen, make optimal use of library services and fully benefit from them.

 The Second Place Winner
University of Waterloo Library, Waterloo, Ontario, Canada for the marketing project Buttons Campaign
The library launched a buttons campaign featuring 13 creative button designs to capture the visual identity of the six library locations available to students, faculty and staff. The buttons were also used on bookmarks, posters, brochures, facebook and library signage as an eye-catching branding device. The library distributed over 23,000 buttons, which quickly became collector's items during the campaign.

 The Third Place Winner
Kosteneevo Rural Library, Yelabuga District, Republic Tatarstan, Russia  for the marketing project The Whole Village Reads The project began with a book festival, followed by a year-long calendar of programs, competitions, and other activities geared to diverse audiences, from children to elderly men. The goal was to raise interest in the library and make it the "informational, intellectual, and spiritual center" of the small rural village with 558 inhabitants.


For more information, please visit IFLANET

Winners of the IFLA International Marketing Award-2011 announced

9th IFLA International Marketing Award
Sponsored by
Emerald Group Publishing Ltd

The IFLA Section on Management and Marketing in collaboration with Emerald is pleased to announce the winners of the 9th IFLA International Marketing Award for 2011.

First place was awarded to the German National Library of Medicine, (Cologne, Germany) for its campaign “Pilots take off – and land (as you like it.)” The campaign focuses on ZB MED search portals MEDPILOT and GREENPILOT, and follows the principle that online products must be marketed online for optimal impact and success. The basic premise relies upon target group specific communications to the search portals’ “digital residents”. Users with comparatively conservative usage behavior (“digital visitors”) are reached through more traditional media such as trade shows, press releases, personal contacts and in-house events. In this manner, an integrated communication consisting of both conventional and innovative measures is achieved. Contact for the award is Elke Roesner elke.roesner@zbmed.de. The first-place winner receives airfare, lodging, and registration for the 2011 IFLA General Conference and Council to be held this year in San Juan, Puerto Rico, and a cash award of $1,000 (U.S.) to further the marketing efforts of the library.

Second place was awarded to Edmonton Public Library (EPL) (Edmonton, Canada), for the project “Rebranding the Edmonton Public Library – from research to implementation to results.” In the fall of 2009 the Edmonton Public Library (EPL) started an ambitious project to dramatically change the perception and image of its library system, culminating with the launch of EPL’s new brand in 2010. The new brand provides a fun, fresh and creative base from whic to engage library stakeholders. Contact for the award is Tina Thomas, tthomas@epl.ca

Third place was awarded to the Georgia Institute of Technology Library (Atlanta, Georgia, USA), for the project and radio broadcast “Lost in the Stacks.” This is the world’s first and only research library rock n’ roll radio show and airs on WREK 91.1 FM (and streams worldwide) on http://wrek.org every Friday at noon from Georgia Tech’s campus. Contact for the award is Ameet Doshi ameet.doshi@gatech.edu. .

More details about these winning campaigns are available from Christie Koontz, Christie.Koontz@cci.fsu.edu, Information Coordinator for the jury.

The first place winner will be announced officially at the IFLA press conference, time and place to be announced. Second and third place winners will be announced also and awarded with distinctions.

For this ninth award, applications were available on the IFLA Web. Altogether there were 19 applicants from 12 countries including Australia, Canada, China, Germany, India, Indonesia, Lithuania, Maldives, Netherlands, Russia, Spain, and USA.

Read more detail on the IFLANET

In Search of Marketing Excellence in Libraries

I would like to share with the readers that my paper, ‘In search of marketing excellence in libraries: The IFLA International Marketing Award’written jointly with Dinesh K.Christie Koontz (USA) and Daisy McAdam (Sweden) appears in the June 2010 issue of the IFLA Journal.

'To recognize libraries in the global community that develop and implement effective marketing programs, the Management and Marketing Section of the IFLA joined to create and sponsor the IFLA International Marketing Award. The IFLA International Marketing Award honours organizations which implement results-oriented
marketing projects or campaigns. Three finalists are recognized for their outstanding achievements. From these three finalists, the winner is chosen and is announced in the Press Conference of the IFLA General Assembly and Congress. The IFLA Award was introduced in 2002, attracting 218 applications from 49 countries
during the last eight years. The paper discusses the award, its history and geographical representation, winning projects with comments from winners. The analysis is based on the data collected for the seven years of Award applications (2002–2009). The results for the Award for 2010 have also been included'. (Abstract)

Colleagues from around the world are encouraged to apply for the Award-2011.

9th IFLA International Marketing Award

Apply for the 2011 IFLA International Marketing Award

The IFLA Section on Management and Marketing in collaboration with Emerald has the pleasure to announce the IFLA International Marketing Award for 2011.

The IFLA International Marketing Award will honor organizations that have implemented creative, results-oriented marketing projects or campaigns. Three finalists will be recognized for their outstanding achievements. A first place winner will be chosen and two distinctions will be awarded. From these three finalists, the winner will be chosen and receive airfare, lodging and registration for the World Library and Information Congress: 77th IFLA General Conference and Council in San Juan, Puerto Rico in August 2011, as well as a cash award of USD 1,000 which must be used to further the marketing efforts of the recognized organization.

Three finalists will be announced in March 2011. A first place winner will be chosen and two distinctions will be awarded. The winner will be announced officially during the Press Conference of the Congress in San Juan, Puerto Rico.
Objectives of the Award

* Reward the best library marketing project worldwide each year
* Encourage marketing in libraries
* Give libraries the opportunity to share marketing experiences

Guidelines, application material and previous winners can be found at the web page of the IFLA Management and Marketing Section

From IFLANET:

APPLY and WIN

8th IFLA International Marketing Award

Sponsored by
Emerald Group Publishing Ltd.

العربية | 中文 | Deutsch | Español | français

Win USD 1,000 ... and
registration and travel to the

World Library and Information Congress in Gothenburg, Sweden

Apply for the 2010 IFLA International Marketing Award

The IFLA Section on Management and Marketing in collaboration with Emerald has the pleasure to announce the IFLA International Marketing Award for 2010.

The IFLA International Marketing Award will honor organizations that have implemented creative, results-oriented marketing projects or campaigns. Three finalists will be recognized for their outstanding achievements. A first place winner will be
chosen and two distinctions will be awarded.

The three finalists will be announced in March 2010. The winner will be
announced officially during the Press Conference of the Congress in
Sweden.

The Winner

The winner will receive airfare, lodging and registration for the World Library and Information Congress: 76th IFLA General Conference and Assembly in Sweden in August 2010, as well as a cash award of USD 1,000 which must be used to further the marketing efforts of the recognized organization.

Objectives of the Award

• Reward the best library marketing project worldwide each year;
• Encourage marketing in libraries;
• Give libraries the opportunity to share marketing experiences.

Guidelines

• Use one of these application forms:
  • DOC (Word):
    العربية | 中文 | English | Español | Русский
  • PDF:
    العربية | 中文 | Deutsch | English | Español | français | Русский
• Any library worldwide that markets library products or services is eligible to receive the award.
• The application must be written in one of the official IFLA languages. The version may be printed or sent electronically.
• The application must be submitted before 31 January 2010 (including any supporting materials) to:

  Dinesh K. Gupta
  Department of Library & Information Sc.
  Room No. 520, Faculty Wing
  Vardhaman Mahaveer Open University
  Rawatbhata Road
  Kota-324021 (Rajasthan)
  India
  E-mail: dineshkg.in@gmail.com / dineshkg_in@yahoo.com

Proposals

All proposals must:

• present an original project of marketing for a library of any kind;
• answer each question on the application;
• give an explanation about the benefits of the project from a local perspective;
• describe the components of the project as outlined in the application;
• express the identified needs of the targeted customer(s) involved;
• give a full description of the marketing strategy;
• summarize the marketing projec.

Libraries and institutions are encouraged to describe the imaginative and inventive aspects of the projects.

Selection Criteria

Applicants will be judged on the following.

1. Strategic approach to marketing, indicated in the research and planning stages of a submitted project;
2. Creativity and innovation as demonstrated by the originality of solutions to the marketing challenges;
3. Potential for generating widespread public visibility and support for libraries, irrespective of the kind or amount of resources employed;
4. Effectiveness illustrated by measurable objectives and subsequent evaluation methods;
5. Commitment to ongoing marketing activities.

The IFLA Section on Management and Marketing is also interested in receiving applications which cover marketing:

• of resources which are international in coverage;
• of electronic resources, e.g. electronic journals, publisher databases, institutional repositories;
• in cyberspace;
• of Web and Library 2.0;
• of information literacy;
• of new products and new services.

Proposals are reviewed by the IFLA International Marketing Award Committee on the basis of how well they meet the above criteria. Other factors are clarity of planning and awareness of relations with external bodies. Efficient allocation of resources (staff, materials, time) will also be taken in account.

Jury

• Dinesh K. Gupta (India)
  E-mail: dineshkg.in@gmail.com
• Christie Koontz (USA)
  E-mail: ckoontz@ci.fsu.edu
• Ludmila Zaytseva (Russia)
  E-mail: lzai@rsl.ru
• Nadia Temmar (Algeria)
  E-mail: nadiatemmar@yahoo.fr
• Lena Olsson (Sweden)
  E-mail: lena.olsson@lhs.se
• Angels Massisimo (Spain)
  E-mail: amassisimo@ub.edu

Deadline

Remember! 31 January 2010

Candidates can send their applications by e-mail OR by traditional mail.

IFLA International Marketing Award-2009 Presentation

IFLA International Marketing Award is presented to the Winners at the Annual IFLA Conference every year.

This video covers presentation ceremony of the IFLA International Marketing Award-2009 at the IFLA World Library and Information Congress-2009 at Milan (Italy), during the Press Conference of the Congress:

IFLA International Marketing Award-2009

I am back from the IFLA Conference in Milan Italy (22-27 August). The 7th IFLA International MArketing Award-2009 was awarded to the Winners by the IFLA Management and Marketing Section and Emerald Group Publishing Ltd. during the Press Conference of the IFLA Congress.

For the 7th IFLA International Marketing Award-2009, altogether 22 applications were received from 16 countries including Australia, Bulgaria, Canada, Colombia, France, Jamaica, Netherlands, New Zealand, Russia, Senegal, Singapore, Spain, Sri Lanka, Tanzania, United Kingdom and the USA. Three finalists include:

1st Place
National Library Board (NLB), Singapore, represented by Sharon Koh for the winning campaign “Go Library.” The Go Library Project (GLP) comprises major components such as: Go Library and Go Kids physical guides; Go Library Virtual; Go Media. The GLP is a multi-platform project which aims to entice customers to the library.

2nd Place
Wrexham County Borough Council, Wales, United Kingdom, represented by Jane Purdie for the campaign “Happy Days/Take a Fresh Look at Your Library”. The campaign was aimed at existing and potential library users in public libraries and at students in further and higher education institutions.

3rd Place
Alberta Library, Edmonton, Canada represented by Janis Galloway and Bill Rice for the slogan “The Alberta Campaign/Books and Beyond”. The campaign was aimed at breaking stereotypes about libraries (that they are dull places full of books only), engaging, entertaining and enlightening, and telling people the Library and its resources.

I have new responsibility as Chair of the Jury of the Award and I whole heartedly appreciate the efforts made by Dr. Daisy McAdam of University of Geneva (the Former Chair) for the successful 7 years of the Award. Over190 applications have been received from more than 40 countries during these years. The work of Information Coordinator Dr. Christie Koontz of Florida State University, is much appreciated who often talks and write about the Award.

I encourage fellow librarians around the globe to apply for the Award for the year-2010. The first-place winner will receive airfare, lodging, and registration for the 2010 IFLA General Conference and Council at Gothenburg (Sweden) and a cash award of $1,000 (U.S.) to further the marketing efforts of the library. The Second and Third places are honoured by plaques.

Announcement and application material for the Award will soon be made available on the IFLA Website.

International Marketing Award Winners Announced

[From IFLANET]

The IFLA Section on Management and Marketing in collaboration with Emerald is pleased to announce the winners of the 7th IFLA International Marketing Award for 2009.

First place was awarded to National Library Board (NLB), Singapore, represented by Sharon Koh, Sharon_KOH@nlb.gov.sg. The slogan for the winning campaign is 'Go Library' The GLP is a multi-platform project which aims to entice customers to the library. Significant inroads were made in outreach efforts, e.g. to schools, institutes and organisations, where there is increasing need to make the library relevant to those technologically-inclined who may receive information from online search engines or other non-conventional mediums. Through specially targeted programmes the needs of various demographic groups were addressed. To achieve maximum impact, these programmes are marketed under the “Go Library” project. The first-place winner receives airfare, lodging, and registration for the 2009 IFLA General Conference and Council to be held this year in Milan, Italy, and a cash award of $1,000 (U.S.) to further the marketing efforts of the library.

Second place was awarded to Wrexham County Borough Council, Wales, United Kingdom, represented by Jane Purdie, jane.purdie@wrexham.gov.uk. The second place winning slogan is “Happy Days/Take a Fresh Look at Your Library.”

Third place was awarded to the Alberta Library, Edmonton, Canada represented by Janis Galloway and Bill Rice JGalloway@thealbertalibrary.ab.ca. The third place winning slogan is “The Alberta Campaign/Books and Beyond.”

More details about these winning campaigns are available from Christie Koontz, ckoontz@ci.fsu.edu, Information Coordinator for the jury.

The first place winner will be announced officially at the IFLA press conference, time and place to be announced. Second and third place winners will be announced also and awarded with distinctions.

Criteria and Applications
For this seventh award, applications were available on the IFLA Web. Altogether there were 22 applicants from 16 countries including Australia, Bulgaria, Canada, Colombia, France, Jamaica, Netherlands, New Zealand, Russia, Senegal, Singapore, Spain, Sri Lanka, Tanzania, United Kingdom and the USA.
Any library, agency, or association in the world that promotes library service was eligible to receive the award. The IFLA INTERNATIONAL MARKETING AWARD is to honor organizations that implement creative, results-oriented marketing projects or campaigns.

Objectives of the Award
• Reward the best library marketing project worldwide each year
• Encourage marketing in libraries
• Give libraries the opportunity to share marketing experiences

This year's applicants were carefully judged on the following
1. Strategic approach to marketing;
2. Creativity, originality, innovation and social value;
3. Potential for generating widespread public visibility and support for libraries;
4. Effectiveness of communication;
5. Commitment to ongoing marketing activities.
6. Expression of emotion, sustainability and ethical aspects.

The Jury revised the criteria to facilitate increased understanding of marketing, and participation by a broader range of countries. A new goal that was reached was to recognize marketing efforts by developing countries with fewer resources.
For more information contact the following representatives of the Jury of the IFLA International Marketing Award :
- Daisy McADAM (Switzerland) [daisy.McAdam@ses.unige.ch]
- Lena Olsson (Sweden) [lena.olsson@ths.se]
- Mariétou DIOP (Senegal) [mddiop@ucad.sn]
- José Antonio GOMEZ HERNANDEZ (España) [jgomez@um.es]
- Dinesh K. GUPTA (India) [dineshkg_in@yahoo.com]
- Christie KOONTZ (USA) [ckoontz@admin.fsu.edu]

IFLA International Marketing Award

Daisy McAdam, Chair of the IFLA International Marketing Award, introduces the Award. This Award is sponsored by Emerald Group Publishing Ltd. The Award is given to a library for outstanding marketing project.

This video presnts a historical account of the Award, selection criteria, jury that selects the three finalists, winners for the 2008 and announcement of the Award for the year 2009.

The winner of the Award will receive an opportunity to attend next IFLA Conference in Milan (Italy) and also will receive USD 1000 cash to continue marketing efforts. The Award is presented each year during the IFLA World Conference.

Colleagues wishing to apply remember that the last date of submission of application is 31st January 2009.

IFLA International Marketing Award-2009

IFLA Management and Marketing Section in collaboration with Emerald Group Publishing Ltd. invites proposals for IFLA International Marketing Award-2009, in recognition of the best marketing project in any kind of library throughout the world. The Award winner will receive airfare, lodging and registration for the 2009 IFLA General Conference and Council in Milan, Italy, as well as a cash award of US$ 1,000 which must be used to further the marketing efforts of the recognized organization.

Complete application material and form can be downloaded from http://www.ifla.org/III/grants/marketing-award.htm