Call for applications for 11th IFLA International Marketing Award 2013

11th IFLA INTERNATIONAL MARKETING AWARD 

Sponsored by 

EMERALD Group Publishing LTD 

 

Win USD 1,000 ... and
registration and travel to the

World Library & Information Congress in Singapore!

The IFLA Section on Management and Marketing in collaboration with Emerald has the pleasure to announce the IFLA International Marketing Award for 2013.

The IFLA INTERNATIONAL MARKETING AWARD will honor organizations that have implemented creative, results-oriented marketing projects or campaigns. Three finalists will be recognized for their outstanding achievements. From these three finalists, the winner will be chosen and receive airfare, lodging and registration for the World Library and Information Congress: 79^th IFLA General Conference and Council in Singapore during 17-23 August 2013, as well as a cash award of USD 1,000 which must be used to further the marketing efforts of the recognized organization.

Three finalists will be announced in March 2013 and the top ten applicants will be mentioned. The first place winner will be chosen and two distinctions will be awarded. The winner will be announced officially during the Press Conference of the Congress in Singapore.

Find more information about the award at iflanet 

Call for papers: IFLA volume on Marketing Library & Information Services

Call for Papers

Marketing Library and Information Services: A Global Outlook

To be published in:
‘Green-Back’ IFLA publication Series, by De Gruyter Saur, Munich (Germany)

IFLA’s role in bringing marketing closer to libraries is of  significance in many ways. Its formation of a new Section on Management and Marketing in 1996 was an important step in this direction. This section has taken up many initiatives to bring marketing into the heart of libraries and librarians. It has organized many workshops/ conferences and made the marketing theme popular; brought out many useful publications putting marketing jargon in simple ways; promoted the marketing theme for inclusion in the course curricula; and worked for identifying best practices through instituting international award on marketing.

In 2006, the publication ‘Marketing Library and Information Services:  International Perspectives’, edited by Dinesh K. Gupta, Christie Koontz, Angels Massisimo and Rejean Savard was brought out under the auspicious of IFLA.  The publication was well received in the library community world over and was reviewed in many international journals in English and other languages.

To continue the efforts, new publication ‘Marketing Library and  Information Services: A Global Outlook’ is being planned and which will be published by IFLA’s official publisher De Gruyter Saur under the ‘Green-Back’ Publication Series, in the last quarter of 2012.

Library and information professionals (practitioners, researchers,  faculty members, consultants, and others) who have put exemplary marketing efforts are encouraged to share their experiences by way of contributing papers for the volume broadly related with the following areas:
1.      Changing marketing concepts
2.      Marketing library and information services (MLIS) in different countries
3.      Marketing library and information services in different kind of libraries
4.      Education, training and research
5.      Web based marketing

We would also request contributors to focus on recent developments in the  field like: marketing of e-resources, digital library marketing, consortia based library marketing, marketing of e-products/ services,
marketing through training/ information literacy, marketing library services to global community, and other such aspects which are contemporarily significant on the theme and which they would like to share with the library community worldwide.

Select papers will be put together in the volume to bring the global
outlook of marketing library and information services.

The Editorial Team: The team consists  present & past members of IFLA  Management and Marketing Section:

Dinesh K. Gupta, Dept. of Library and Infromation Sc., Vardhaman
Mahaveer Open University, Kota, India
dineshkg.in@gmail.com

Christie Koontz, School of Information Studies, Florida State
University, Florida, USA
christie.Koontz@cci.fsu.edu

Angels Massisimo, University of Barcelone, Spain
amassisimo@ub.edu

Dateline:
Submission of expression of interest with proposal- 31st January. 2012
Confirmation to authors for the contribution: 15th March 2012
Submission of full papers-31st May 2012

News from IFLA Management & Marketing Section

It is very nice to see new developments at the IFLA Management & Marketing Sections through its webpage. Efforts by new Information Team headed by Christie are commendable. Congratulations Christie for the well beginning.

The news items of interest are:
-IFLA to Publish M&M Marketing Libraries in a Web 2.0 World
-Highlights of M&M Section Meetings in Gothenburg
-http://www.ifla.org/en/management-and-marketing/marketing-award, please remember that last date of submission of application form is 30th November, 2010
-Mid Year Meeting: Athens, Greece February 25-27, 2011

Management & MArketing at IFLA 2010

Number 21 of the Management and Marketing section Newsletter is now available!

Topics include:

* Letter from the Chair
* Informations about the pre-conference satellite meeting “Marketing libraries in a Web 2.0 world”, Stockholm, organized by Management and Marketing Section, in collaboration with the Stockholm University Library
* Gothenburg M&M Programme
* Winners Announcement for the 8th IFLA International Marketing Award and Apply for the 2011 IFLA International Marketing Award
* Informations about the Mid-Year-Meeting of M&M Standing Committee February 26-27 2010, The Hague

Please mark your calendar for the Management & Marketing Section Meetings in Gothenburg: the first Section SC meeting will take place on Tuesday 10 August 2010 from 8:30-11:20 (room G2). The second Section SC meeting will be scheduled on Sunday 15 August 2010 from 9:45-11:15 (room G2)

I will be attending the the events/ sessions/ meetings and will be happy to interact with colleagues..will post about the Satellite Meeting and the main conference of IFLA..

From IFLANET:

APPLY and WIN

8th IFLA International Marketing Award

Sponsored by
Emerald Group Publishing Ltd.

العربية | 中文 | Deutsch | Español | français

Win USD 1,000 ... and
registration and travel to the

World Library and Information Congress in Gothenburg, Sweden

Apply for the 2010 IFLA International Marketing Award

The IFLA Section on Management and Marketing in collaboration with Emerald has the pleasure to announce the IFLA International Marketing Award for 2010.

The IFLA International Marketing Award will honor organizations that have implemented creative, results-oriented marketing projects or campaigns. Three finalists will be recognized for their outstanding achievements. A first place winner will be
chosen and two distinctions will be awarded.

The three finalists will be announced in March 2010. The winner will be
announced officially during the Press Conference of the Congress in
Sweden.

The Winner

The winner will receive airfare, lodging and registration for the World Library and Information Congress: 76th IFLA General Conference and Assembly in Sweden in August 2010, as well as a cash award of USD 1,000 which must be used to further the marketing efforts of the recognized organization.

Objectives of the Award

• Reward the best library marketing project worldwide each year;
• Encourage marketing in libraries;
• Give libraries the opportunity to share marketing experiences.

Guidelines

• Use one of these application forms:
  • DOC (Word):
    العربية | 中文 | English | Español | Русский
  • PDF:
    العربية | 中文 | Deutsch | English | Español | français | Русский
• Any library worldwide that markets library products or services is eligible to receive the award.
• The application must be written in one of the official IFLA languages. The version may be printed or sent electronically.
• The application must be submitted before 31 January 2010 (including any supporting materials) to:

  Dinesh K. Gupta
  Department of Library & Information Sc.
  Room No. 520, Faculty Wing
  Vardhaman Mahaveer Open University
  Rawatbhata Road
  Kota-324021 (Rajasthan)
  India
  E-mail: dineshkg.in@gmail.com / dineshkg_in@yahoo.com

Proposals

All proposals must:

• present an original project of marketing for a library of any kind;
• answer each question on the application;
• give an explanation about the benefits of the project from a local perspective;
• describe the components of the project as outlined in the application;
• express the identified needs of the targeted customer(s) involved;
• give a full description of the marketing strategy;
• summarize the marketing projec.

Libraries and institutions are encouraged to describe the imaginative and inventive aspects of the projects.

Selection Criteria

Applicants will be judged on the following.

1. Strategic approach to marketing, indicated in the research and planning stages of a submitted project;
2. Creativity and innovation as demonstrated by the originality of solutions to the marketing challenges;
3. Potential for generating widespread public visibility and support for libraries, irrespective of the kind or amount of resources employed;
4. Effectiveness illustrated by measurable objectives and subsequent evaluation methods;
5. Commitment to ongoing marketing activities.

The IFLA Section on Management and Marketing is also interested in receiving applications which cover marketing:

• of resources which are international in coverage;
• of electronic resources, e.g. electronic journals, publisher databases, institutional repositories;
• in cyberspace;
• of Web and Library 2.0;
• of information literacy;
• of new products and new services.

Proposals are reviewed by the IFLA International Marketing Award Committee on the basis of how well they meet the above criteria. Other factors are clarity of planning and awareness of relations with external bodies. Efficient allocation of resources (staff, materials, time) will also be taken in account.

Jury

• Dinesh K. Gupta (India)
  E-mail: dineshkg.in@gmail.com
• Christie Koontz (USA)
  E-mail: ckoontz@ci.fsu.edu
• Ludmila Zaytseva (Russia)
  E-mail: lzai@rsl.ru
• Nadia Temmar (Algeria)
  E-mail: nadiatemmar@yahoo.fr
• Lena Olsson (Sweden)
  E-mail: lena.olsson@lhs.se
• Angels Massisimo (Spain)
  E-mail: amassisimo@ub.edu

Deadline

Remember! 31 January 2010

Candidates can send their applications by e-mail OR by traditional mail.

IFLA Conference at Milan: Video

I had an opportunity to attend IFLA Conference at Milan, last month. Besides academic sessions, there were great opportunities to learn and share in the form of poster sessions, library Visit, informal discussions in the cultural and social evenings, exhibition, business meetings of IFLA Sections. I met many old IFLA friends and new ones and would like to continue to share and discussion professional issues like always. Here is a video of the Conference:

Guest Post:: Service Strategies for Libraries

Post from Christie Koontz (Florida State University, USA):



The IFLA Management & Marketing (M&M) pre-conference at Athens was the first-ever meeting in Greece (celebrating its 5000th bithday and IFLA its 75th--)
There were over 200 participants-August 19-21, with around 20 presesentations on service strategies for libraries. Particpants enjoyed a trip to the Greek National Library, Parthenon, and a lovely rooftop dinner at the Titiani Hotel.

The Management and Marketing Section of IFLA has taken marketing to over 45 countries with their work including preconferences, satellite meetings and publications of the papers presented. The IFLA marketing award is also the work of the section, and the application is translated into 7 IFLA languages--and in its 8th year--over 45 countries have shared in learning marketing principles through the award and application.

Angels Massisimo, Chair of the M&M section and Members Antonia Arahova and Christie Koontz co-chaired the pre-conference.

IFLA Conference at Milan

There will be many important activities and programmes at the IFLA Conference at Milan, 23-27 August 2009. The IFLA Management & Marketing Section Standing Committee will meet on before and and after the Conference at the Conference venue. Like always Apart from SC Members many observers are expected to attend the meeting.

If you are attending the Conference the following sessions might be of interest to you:

24 August, 09.30-12.45

Sections: Management and Marketing and Academic and Research Libraries

Theme: Libraries of the future - Libraries in the future: Where will we stand 10 years from now?

Libraries in Digital Life
KLAUS CEYNOWA (Bavarian State Library, Munich, Germany)

The Future is not far away: the DOK - Library Concept Center
EPPO VAN NISPEN TOT SEVENAER (DOK -- Library Concept Center, Delft, Netherlands)

Challenges and Opportunities for Libraries of the Future: Non-Textual Documents, Considered from a Computer Graphics Perspective
DIETER W. FELLNER (Fraunhofer Institute of Computer Graphics, Technical University Darmstadt, Germany)

To reach the Future: forward-thinking Librarians are leading the charge of change
STEFFEN WAWRA (University Library, Passau, Germany)

26 August 09.30-12.45

Sections: Management of Library Associations, Continuing Professional Development and Workplace Learning and ALP

Theme: Librarians on the catwalk: communicating for advocacy to influence policy and practice

The committee for the support of libraries: a model of library networking in Greece ANNA AMENDOLAGINE (Instituto Italiano di Cultura, Athens, Greece)

Advocacy for library development: action plan, policies and practices in India MAITRAYEE GHOSH (Indian Institute of Technology, Kanpur, India)

Reframing organizations through communication and advocacy MAGGIE FARRELL (University of Wyoming, Laramie, USA) and BARBARA PREECE (Boston Library Consortium, Boston, USA)

To influence the Government Policy: the experience from the Library Society of China TANG GENGSHENG and WU YUE (Library Society of China, Beijing,

Building librarians' capacity to advocate successfully leads to sustainable libraries JANET SAWAYA (Global Libraries initiative, Bill & Melinda Gates Foundation, USA), MONICA GRECU (International Research and Exchanges Board, Romania), KRISTINE PABERZA (Impact Specialist, Father’s Third Son, Latvia), PILAR PACHECO (BiblioRedes Program, Chile) and GRETA SOUTHARD (Public Library Association, USA)

Influence of the collegiate bodies in public politics for the legislation of state and municipal libraries netwok: Chihuahua, Mexico case JAVIER TARANGO (Autonomous University of Chihuahua, Mexico) and GERARDO ASCENCIO (Autonomous University of Chihuahua, Mexico)

Through another pair of eyes: internal alignment for successful advocacy JOSH BILYK, SKYE RODGERS and MARGARET LAW (University of Alberta, Edmonton, Canada)

Film on making presentations followed by discussion, and mentoring opportunities SUSAN SCHNUER (The University of Illinois - Mortenson Center, USA), BARBARA FORD (The University of Illinois - Mortenson Center, USA ) and PAUL NIEUWENHUYSEN (Vrije Universiteit Brussel, Belgium)

Review of making presentation session and wrap-up of programme SYLVIA PIGGOT (Global Information Solutions Group, Montreal, Canada) and SINIKKA SIPILAE (Finnish Library Association, Helsinki, Finland)

27 August 10.45- 12.45

Section: Reference and Information Services

Theme: The pro-active librarian: the how and why

Designing library services based on user needs: new opportunities to re-position the library YOO-SEONG SONG (University of Illinois at Urbana-Champaign, Urbana, USA)

The pro-active academic librarian: the how and the why - illustrated by case studies from India and Canada GANGA DAKSHINAMURTI (Albert D. Cohen Management Library, Asper School of Business, University of Manitoba, Winnipeg, Canada) and KISHOR CHANDRA SATPATHY (Indian Institute of Management Indore, Indore, India)

Librarians and Users Co-operating: user-centred website redesign LOTTA GUSTAFSSON and MATTIAS RIELOFF (Växjö University, Växjö, Sweden)

Marketing Our Reference and Information Services: why and how ÀNGELS MASSÍSIMO I SÁNCHEZ DE BOADO (University of Barcelona, Barcelona, Spain)

Important:
IFLA International Marketing Award-2009 Winner (s) will be announced at the IFLA Press Conferenceon 24th August during 09.30-11.30 hrs

I will be attending the Conference and look forward to see you there during the Conference. For those who are not attending the conference, I will keep postings on the blog about the lectures, programmes, activities.

I wish a comfortable and safe arrival at the Milan IFLA Conference.

Management and Marketing News

IFLA Management & Marketing Section Newsletter, May 2009 brings many news of your interest,such as:
- Programme on 'Libraries as Space and Place' during the IFLA Pre-Conference, Conference,at Turin, Italy , 19-21 August, 2009.

- Programme on 'Service Strategies for Libraries ' during the IFLA Pre-Conference, Conference at Athens, Italy, 19-21 August, 2009.

- Management and Marketing Section Programme on “Libraries of the Future, Libraries in the Future: Where Will We Stand 10 years From Now?" during IFLA Milan Conference, on Monday 24 August from 9.30 -12.45 hrs.

- Newly Elected Members of IFLA M&M Sections who will begin their first/second term from Milan Conference:Børge Hofset, Biblioteksentralen A/L, Norway (2.term); Madeleine Lefebvre, Ryerson University, Canada (2.term); Angels Massisimo, University of Barcelona, Faculty LIS (2.term); Agneta Holmenmark, National Library of Sweden. Sweden; Judith Broady-Preston,Dept of Information Studies, Aberystwyth, UK; Chen Chao, Shanghai Library, China CONGRATULATIONS to all of you!

- Interview with IFLA President reproduced from my University Newsletter 'MEERA: Open & Distance Learning Newsletter"

- Announcement of the Winners of IFLA International Marketing Award-2009

You will find many other news related to the Section, such as reports of Standing Committee Meetings held at Quebec City and Berlin, IFLA International Marketing Award, New Projects of the Section, Book review, etc.

AND THE MOST IMPORTANT YOU CAN MEET THE PEOPLE WHO ARE ACTIVELY INVOLVED IN IFLA M&M SECTION BY WAY OF SC MEMBERS.

Congratulations to Christie Koontz , the Editor for an excellent efforts...

New IFLA Website

New IFLA Website On Wednesday 22 April Claudia Lux, IFLA President, officially launched the new IFLA website. This happening took place in the presence of all IFLA Governing Board members that were gathered in The Hague at IFLA HQ for the April Governing Board Meeting.

Inaugurating the Web site Claudia Lux, IFLA President, said“I congratulate the IFLA staff with this achievement and after just a glance and bit of surfing, it is quite clear that the new website is realizing the potential of the Web 2.0 world. It will become a powerful and dynamic communication platform for the whole IFLA community.”

A video is available on the launch at YouTube:


An Interview with IFLA President: Part-1 Part-2 previously taken on the YouTube may also be of interest to you.

Service Strategies for Libraries

Call for Papers for Satellite Meeting

IFLA Management and Marketing Section and Management of Library Associations Section, with the Greek Ministry of National Education and Religious Affairs, are organizing IFLA Pre-conference Satellite Meeting on the theme 'Service Strategies for Libraries' at Athens, Greece, during 19-21 August 2009.

Theme: "Service Strategies for Libraries"

Aims and Scope: This conference addresses strategies for optimal library services through review and discussion of methods or best practices. Services can include goods, ideas, places (the library itself) or the people delivering services (librarians). Papers may include research, case studies, promotion schemes, etc.
Topics

Topics for presentation ideally may include:

1. how to identify potential and actual users in communities;
2. how to target user groups;
3. how to design optimal services for the community;
4. planning and management practices, as well as evaluation activities, to facilitate library service strategies;
5. how library associations may empower libraries in their service strategies and advocacy.

Important Dates:
* Due date: 15 January 2009.
* Abstract word length: 250-500 words
* Notification of acceptance: 15 February 2009
* Papers due: 30 April 2009 (high quality papers will be recommended for submission to IFLA Journal.)

Abstract submission: All IFLA Languages accepted. Send abstracts to: Dr. Christie Koontz – ckoontz@ci.fsu.edu

Review: Papers will undergo a double review process by the Evaluating Committee.

IFLA Conference-2008

I attended IFLA Conference at Quebec City (Canada) in August and would like to share my photos and activities: