Treasures Move From Library Shelves to the iPhone

Scholars and students of Duke University who once had to travel to museums or libraries to view collections of historic images can now do so by clicking on their mobile device instead.

According to Duke Today 'With the launch of DukeMobile 1.1, the Duke University Libraries now offers the most comprehensive university digital image collection specifically formatted for an iPhone or iTouch device. It includes thousands of photos and other artifacts that range from early beer advertisements to materials on San Francisco’s Haight-Ashbury scene in the 1960s. Although a growing number of scholarly institutions offer images and other material online, Duke is the first to offer collections that take advantage of the iPhone’s design, navigation and other features.'

A brief video describing the new gateway to the collections is available at YouTube

New Blog on Library Marketing

We have found another blog on library marketing: Illinois Libraries Matter: The inspiration Station for Marketing Ideas. This is Illinois Library Asssociation Marketing Committee blog where they want to open the pipeline for great ideas to reach all libraries. Alissa Williams of Pekin Public Library is this year’s ILA Marketing Chair. Denise Raleigh of Gail Borden Public Library works as blog editor.

Library Marketing Blogs

Interesting to note many blogs on Marketing of Library and Information Services:

The 'M' Word - Marketing Libraries blog designed to bring the wonderful world of marketing to librarians.Blog by Nancy Dowd, Tina Lackey, Kathy Dempsey and Diana Friend

Library Marketing Toolkit Blog from the State Library of North Carolina. The Library has compiled this web-based toolkit to share some of the best marketing ideas anywhere and many are being put in place by libraries across North Carolina.

New Jersey State Library Marketing News Nancy Dowd, Director of Marketing for the New Jersey State Library runs this blog. Nancy mentions that 'We’re going to start posting the latest news about campaigns, press release templates, free promotional materials, publicity packets, etc.'

Library Marketing - Thinking Outside the Book Blog by Jill Stover covers resources, readings, news and ideas for librarians who seek outside-the-book marketing innovations for their libraries.

Marketing Your Library Blog by Susan G. Akers.