Friday, July 30, 2010

Marketing Libraries in a Web 2.0 World

The International Federation of Library Associations and Institutions (IFLA)
Management and Marketing Section, in collaboration with the Stockholm University Library, are organizing a pre-conference and satellite meeting in Stockholm, the Capital of Sweden, during August 7- 8 2010.

This is held in conjunction with the IFLA annual conference, which takes place in Gothenburg, Sweden, the following week.

Marketing the 21st library and information organization to its 21st century customers using Web 2.0 tools is a “hot topic”. This satellite meeting will focus on the marketing applications and aspects (not technical), of Web 2.0.

Detailed information is available at:
http://www.sub.su.se/ifla/start.htm

I will moderate a session on 8th August at15h30 International perspectives The papers and presenters include:

Djibril Diakhaté, École des bibliothécaires, documentalistes et archivistes, Dakar (Sénégal): State of the art in the use of social web Tools in the promotion of libraries in Africa.

Moreno Barros, University of Rio de Janeiro (Brazil): Brazilian librarians and Twitter

Bentenbi Chaibdraa Tani, University of Oran-Essenia (Algeria):Towards a visibility of Algerian libraries in the era of social media